Unveiling Fashion Business, Culture, and Identity in the Most Glamorous Industry
Description
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
Keywords
Business & EconomicsStrategic PlanningLeadershipMarketingInternationalArtResearchIndustriesRetailingManagementSales & Selling
2012Book
Author(s)Frederic Godart
PublisherPalgrave Macmillan UK
ISBN9780230358355
LanguageEnglish
