Luxury Fashion Branding Trends, Tactics, Techniques | EKB DL

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Luxury Fashion Branding Trends, Tactics, Techniques

Luxury Fashion Branding Trends, Tactics, Techniques

Description

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Keywords

Business & EconomicsMarketingSales & SellingAdvertising & Promotion

2007Book

Author(s)Uché Okonkwo-Pézard

PublisherPalgrave Macmillan UK

ISBN9780230521674

LanguageEnglish

SpringerLink Book

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