Marketing Through Turbulent Times | EKB DL

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Marketing Through Turbulent Times

Marketing Through Turbulent Times

Description

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

Keywords

Business & EconomicsMarketingSocial ScienceDisease & Health IssuesCorporate FinanceCustomer RelationsManagementSales & SellingAdvertising & PromotionStrategic Planning

2009Book

Author(s)Jenny Darroch

PublisherPalgrave Macmillan UK

ISBN9780230237308

LanguageEnglish

SpringerLink Book

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