Marketing Revealed Challenging the Myths
Description
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
Keywords
Business & EconomicsMarketingInternationalSales & SellingAdvertising & Promotion
2007Book
Author(s)Willem Burgers
PublisherPalgrave Macmillan UK
ISBN9780230537149
LanguageEnglish
