Beyond the Business Plan 10 Principles for New Venture Explorers
Description
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
Keywords
Business & EconomicsStrategic PlanningLeadershipSmall BusinessManagementBusiness CommunicationEntrepreneurshipDevelopmentEconomic Development
2013Book
Author(s)Cecilia Hegarty
PublisherPalgrave Macmillan UK
ISBN9781137332868
LanguageEnglish
