Beyond the Low Cost Business Rethinking the Business Model
Description
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Keywords
Business & EconomicsStrategic PlanningLeadershipInternationalIndustriesHospitality, Travel & TourismManagementServiceEconomics
2013Book
Author(s)Josep Francesc Valls Giménez
PublisherPalgrave Macmillan UK
ISBN9781137277527
LanguageEnglish
