Tribal Marketing, Tribal Branding An expert guide to the brand co-creation process
Description
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Keywords
Business & EconomicsInformation ManagementMarketingStrategic PlanningLeadershipOperations ResearchBusiness CommunicationKnowledge CapitalManagementSales & SellingDecision-Making & Problem Solving
2013Book
Author(s)Brendan Richardson
PublisherPalgrave Macmillan UK
ISBN9780230368828
LanguageEnglish
