The Nature of Marketing Marketing to the Swarm as well as the Herd | EKB DL

Home BookThe Nature of Marketing Marketing to the Swarm as well as the Herd

The Nature of Marketing Marketing to the Swarm as well as the Herd

The Nature of Marketing Marketing to the Swarm as well as the Herd

Description

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

Keywords

Business & EconomicsMarketingManagementSales & SellingAdvertising & PromotionStrategic Planning

2008Book

Author(s)Chuck Brymer

PublisherPalgrave Macmillan UK

ISBN9780230203365

LanguageEnglish

SpringerLink Book

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