Lifestyle Brands A Guide to Aspirational Marketing
Description
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Keywords
Business & EconomicsInternationalMarketingStrategic PlanningLeadershipE-CommerceComputersElectronic CommerceProduction & Operations ManagementBusiness CommunicationSales & SellingPurchasing & Buying
2012Book
Author(s)Stefania Saviolo
PublisherPalgrave Macmillan UK
ISBN9781137285928
LanguageEnglish
