Performance Evaluation of Foreign Subsidiaries
Description
Katharina Kretschmer contributes to the role typology research stream in international business. The book is highly relevant for management practice. Deep insights into the implications of subsidiary roles are displayed, and it is shown that role-specific subsidiary management is possible if not necessary. In the future, MNC managers could benefit even more when, instead of treating all their subsidiaries alike, approaching them differently – especially when evaluating their performance.
Keywords
Business & EconomicsManagementStrategic Planning
2008Book
Author(s)Katharina Kretschmer
PublisherGabler Verlag
ISBN9783834911490
LanguageEnglish
