Marketing to the 90s Generation Global Data on Society, Consumption, and Identity
Description
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Keywords
Business & EconomicsMarketingInternationalResearchSales & SellingAdvertising & Promotion
2014Book
Author(s)A. Parment
PublisherPalgrave Macmillan US
ISBN9781137444295
LanguageEnglish
