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Sensory Marketing

Sensory Marketing

Description

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Keywords

Business & EconomicsMarketingStrategic PlanningLeadershipResearchInternationalSales & SellingAdvertising & Promotion

2009Book

Author(s)Bertil Hultén

PublisherPalgrave Macmillan UK

ISBN9780230576575

LanguageEnglish

SpringerLink Book

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