International Business Organization Subsidiary Management, Entry Strategies and Emerging Markets
Description
The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.
Keywords
Business & EconomicsInternationalMarketingStrategic PlanningManagementSales & SellingOrganizational Behavior
1999Book
Author(s)A. Cross, Malcolm Chapman, F. Burton
PublisherPalgrave Macmillan UK
ISBN9780333734421
LanguageEnglish
