International Business and Europe in Transition
Description
This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?
Keywords
Business & EconomicsInternationalPolitical ScienceWorldEuropean
1996Book
Author(s)Young, Stephen, F. N. Burton, M. Yamin
PublisherPalgrave Macmillan UK
ISBN9780333641965
LanguageEnglish
