The Social Organization Managing Human Capital through Social Media | EKB DL

Home BookThe Social Organization Managing Human Capital through Social Media

The Social Organization Managing Human Capital through Social Media

The Social Organization Managing Human Capital through Social Media

Description

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

Keywords

Business & EconomicsManagementStrategic PlanningLeadershipDevelopmentEconomic DevelopmentMarketingOrganizational BehaviorSales & Selling

2015Book

Author(s)Pasquale Davide de Palma, Amelia Manuti

PublisherPalgrave Macmillan UK

ISBN9781137585349

LanguageEnglish

SpringerLink Book

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