The Social Organization Managing Human Capital through Social Media
Description
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
Keywords
Business & EconomicsManagementStrategic PlanningLeadershipDevelopmentEconomic DevelopmentMarketingOrganizational BehaviorSales & Selling
2015Book
Author(s)Pasquale Davide de Palma, Amelia Manuti
PublisherPalgrave Macmillan UK
ISBN9781137585349
LanguageEnglish
