Marketing in Evolution Essays in Honour of Michael J. Baker
Description
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.
Keywords
Business & EconomicsMarketingSales & SellingAdvertising & Promotion
1996Book
Author(s)Neil Hood, Susan A. Shaw
PublisherPalgrave Macmillan UK
ISBN9780333662649
LanguageEnglish
