The Dominant Influence of Marketing in the 21st Century The Marketing Leviathan
Description
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
Keywords
Business & EconomicsMarketingStrategic PlanningCustomer RelationsPublic RelationsOrganizational BehaviorSales & SellingAdvertising & PromotionConsumer Behavior
2013Book
Author(s)P. Kitchen
PublisherPalgrave Macmillan UK
ISBN9780230296831
LanguageEnglish
