Data Mining for Managers How to Use Data (Big and Small) to Solve Business Challenges
Description
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
Keywords
Business & EconomicsMarketingResearchComputersData ScienceData AnalyticsMathematicsProbability & StatisticsSales & SellingArtificial IntelligenceExpert SystemsEconomicsAdvertising & PromotionInformation Technology
2014Book
Author(s)R. Boire
PublisherPalgrave Macmillan US
ISBN9781137406170
LanguageEnglish
