Engaging Customers Using Big Data How Marketing Analytics Are Transforming Business
Description
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
Keywords
Business & EconomicsMarketingResearchComputersDatabase Administration & ManagementMathematicsProbability & StatisticsSales & SellingAdvertising & PromotionEconomics
2014Book
Author(s)Arvind Sathi
PublisherPalgrave Macmillan US
ISBN9781137386182
LanguageEnglish
