Internet Marketing and Big Data Exploitation
Description
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Keywords
Business & EconomicsMarketingInternationalProduction & Operations ManagementPublic RelationsE-CommerceSales & SellingAdvertising & PromotionResearch & DevelopmentEconomics
2015Book
Author(s)I. Chaston
PublisherPalgrave Macmillan UK
ISBN9781137488947
LanguageEnglish
