Political Branding Strategies Campaigning and Governing in Australian Politics
Description
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Keywords
Business & EconomicsStrategic PlanningLeadershipMarketingManagementPolitical SciencePolitical ProcessCampaigns & ElectionsBusiness CommunicationSales & SellingHistory & Theory
2015Book
Author(s)Lorann Downer
PublisherPalgrave Macmillan UK
ISBN9781137580283
LanguageEnglish
