Demystifying Marketing A Guide to the Fundamentals for Engineers | EKB DL

Home BookDemystifying Marketing A Guide to the Fundamentals for Engineers

Demystifying Marketing A Guide to the Fundamentals for Engineers

Demystifying Marketing A Guide to the Fundamentals for Engineers

Description

Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering.

Keywords

Business & EconomicsMarketingIndustrialSales & SellingTechnology & EngineeringElectricalEngineering (General)TECHNOLOGY & ENGINEERINGReference

2007Book

Author(s)Patrick Forsyth

PublisherIET

ISBN9780863418068

LanguageEnglish

IET Digital Library

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