Architecting Enterprise Managing Innovation, Technology, and Global Competitiveness
Description
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
Keywords
Business & EconomicsManagementInternationalStrategic PlanningLeadershipOrganizational Behavior
2014Book
Author(s). Rajagopal
PublisherPalgrave Macmillan UK
ISBN9781137366771
LanguageEnglish
