The Butterfly Effect in Competitive Markets Driving Small Changes for Large Differences
Description
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Keywords
Business & EconomicsManagementSmall BusinessStrategic PlanningLeadershipEntrepreneurshipDevelopmentEconomic DevelopmentMarketingResearch
2015Book
Author(s). Rajagopal
PublisherPalgrave Macmillan UK
ISBN9781137434951
LanguageEnglish
