The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers
Description
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Keywords
Business & EconomicsMarketingResearchBusiness CommunicationE-CommerceComputersElectronic CommerceCustomer RelationsDevelopmentEconomic DevelopmentAdvertising & PromotionSales & Selling
2013Book
Author(s)Kalle Lyytinen
PublisherPalgrave Macmillan UK
ISBN9781137348913
LanguageEnglish
