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Humanistic Marketing

Humanistic Marketing

Description

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Keywords

Business & EconomicsManagementMarketingInternationalEconomicsStrategic PlanningDevelopmentSales & SellingOrganizational BehaviorEconomic Development

2013Book

Author(s)R. Varey, Michael Pirson

PublisherPalgrave Macmillan UK

ISBN9781137353283

LanguageEnglish

SpringerLink Book

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