Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers
Description
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Keywords
Business & EconomicsStrategic PlanningLeadershipMarketingOperations ResearchPsychologySocial PsychologyResearchBusiness CommunicationManagementSales & SellingDecision-Making & Problem Solving
2012Book
Author(s)Mark Ingwer
PublisherPalgrave Macmillan US
ISBN9780230340275
LanguageEnglish
