The Marking Enterprise Business Success and Societal Embedding
Description
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Keywords
Business & EconomicsMarketingManagementSales & SellingAdvertising & PromotionStrategic Planning
2006Book
Author(s)Jean-Claude Thoenig, Charles Waldman
PublisherPalgrave Macmillan UK
ISBN9780230001879
LanguageEnglish
