Successful Social Media and Ecommerce Strategies in the Wine Industry
Description
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Keywords
Business & EconomicsMarketingE-CommerceComputersElectronic CommerceBusiness CommunicationSocial ScienceMedia StudiesDigital MarketingSales & SellingAdvertising & Promotion
2015Book
Author(s)Liz Thach, Gergely Sznolnoki, Dani Kolb
PublisherPalgrave Macmillan US
ISBN9781137602978
LanguageEnglish
