Luxury Online Styles, Systems, Strategies
Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Keywords
Business & EconomicsMarketingManagementSocial ScienceDisease & Health IssuesInternationalE-CommerceSales & SellingAdvertising & PromotionDistribution
2010Book
Author(s)Uché Okonkwo-Pézard
PublisherPalgrave Macmillan UK
ISBN9780230555365
LanguageEnglish
