How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success | EKB DL

Home BookHow to Measure Digital Marketing Metrics for Assessing Impact and Designing Success

How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success

How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success

Description

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Keywords

Business & EconomicsMarketingResearchE-CommerceComputersElectronic CommerceSales & SellingAdvertising & Promotion

2013Book

Author(s)Laurent Flores

PublisherPalgrave Macmillan UK

ISBN9781137340689

LanguageEnglish

SpringerLink Book

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