The DNA of Customer Experience How Emotions Drive Value
Description
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
Keywords
Business & EconomicsMarketingPsychologyEmotionsSales & SellingAdvertising & Promotion
2007Book
Author(s)Colin Shaw
PublisherPalgrave Macmillan UK
ISBN9780230500006
LanguageEnglish
