The New Chinese Traveler Business Opportunities from the Chinese Travel Revolution
Description
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Keywords
Social ScienceEthnic StudiesAsian StudiesBusiness & EconomicsManagement ScienceStrategic PlanningLeadershipIndustriesHospitality, Travel & TourismManagementRetailingAnthropologyCultural & SocialSociologyEconomics
2014Book
Author(s)Gary Bowerman
PublisherPalgrave Macmillan UK
ISBN9781137397287
LanguageEnglish
