Hit Brands How Music Builds Value for the World's Smartest Brands | EKB DL

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Hit Brands How Music Builds Value for the World's Smartest Brands

Hit Brands How Music Builds Value for the World's Smartest Brands

Description

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Keywords

Business & EconomicsMarketingInternationalBusiness CommunicationIndustriesStrategic PlanningLeadershipSales & SellingAdvertising & PromotionEconomics

2013Book

Author(s)Daniel Jackson

PublisherPalgrave Macmillan UK

ISBN9781137271471

LanguageEnglish

SpringerLink Book

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