Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia
Description
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Keywords
Business & EconomicsStrategic PlanningLeadershipMarketingInternationalEconomicsComparativeManagementSales & Selling
2015Book
Author(s)Martin Roll
PublisherPalgrave Macmillan UK
ISBN9781137359162
LanguageEnglish
