The Economy of Brands
Description
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Keywords
Business & EconomicsStrategic PlanningLeadershipMarketingManagementSales & Selling
2010Book
Author(s)Jan Lindemann
PublisherPalgrave Macmillan UK
ISBN9780230232501
LanguageEnglish
