Introduction to Corporate Strategy

Description

This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy.

Strategic planning.Business planning.

1996Book

Author(s)Richard Pettinger

PublisherMacmillan Business

ISBN9780333611043

LanguageEnglish

Strategic Concepts

Key Concepts in Strategic Management

Real Estate in Corporate Strategy

Business Strategy A Guide to Concepts and Models

The Elements of Strategy A Pocket Guide to the Essence of Successful Business Strategy

Introduction to Management

Readings in Strategic Management

International Business Strategy and Operations

Operations Strategy A Value Chain Approach

European Business