Counter Strategies in Global Markets
Description
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Keywords
Business & EconomicsInternationalMarketingStrategic PlanningLeadershipProduction & Operations ManagementManagementResearchSales & Selling
2011Book
Author(s)Olaf Plötner
PublisherPalgrave Macmillan UK
ISBN9780230301313
LanguageEnglish
