Defending Your Brand How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Description
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Keywords
Business & EconomicsStrategic PlanningLeadershipManagementMarketingResearchSales & SellingOrganizational Behavior
2012Book
Author(s)Tim Calkins
PublisherPalgrave Macmillan US
ISBN9780230340343
LanguageEnglish
