Standing Room Only Marketing Insights for Engaging Performing Arts Audiences
Description
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Keywords
Business & EconomicsMarketingPerforming ArtsTheaterScienceSales & SellingAdvertising & PromotionEconomics
2014Book
Author(s)Joanne Scheff Bernstein
PublisherPalgrave Macmillan US
ISBN9781137282934
LanguageEnglish
