Digital Relevance Developing Marketing Content and Strategies that Drive Results
Description
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Keywords
Business & EconomicsMarketingResearchSales & SellingAdvertising & PromotionEconomics
2015Book
Author(s)Ardath Albee
PublisherPalgrave Macmillan US
ISBN9781137452801
LanguageEnglish
