Toward Integrative Corporate Citizenship Research Advances in Corporate Social Performance
Description
Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.
Keywords
Business & EconomicsStrategic PlanningLeadershipCorporate FinanceBusiness EthicsManagementEconomics
2008Book
Author(s)Marc Orlitzky
PublisherPalgrave Macmillan UK
ISBN9780230201873
LanguageEnglish
