Multinationals in their Communities: A Social Capital Approach to Corporate Citizenship Projects
Description
Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries.
Keywords
SOCIAL RESPONSIBILITY OF BUSINESSINTERNATIONAL BUSINESS ENTERPRISES
2007Book
Author(s)Michael Pollitt, Ian W. Jones, David Bek, IAN W. JONES
PublisherPalgrave Macmillan
ISBN9780230545687
LanguageEnglish
