Public Relations in China Building and Defending your Brand in the PRC | EKB DL

Home BookPublic Relations in China Building and Defending your Brand in the PRC

Public Relations in China Building and Defending your Brand in the PRC

Description

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

Keywords

Business & EconomicsInternationalStrategic PlanningLeadershipMarketingBusiness CommunicationSales & Selling

2015Book

Author(s)Wolf, David (Economist)

PublisherPalgrave Macmillan UK

ISBN9781137483799

LanguageEnglish

SpringerLink Book

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