From Chinese Brand Culture to Global Brands Insights from aesthetics, fashion and history
Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Keywords
Business & EconomicsMarketingInternationalEconomicsComparativeGlobalizationBusiness CommunicationManagementSales & SellingAdvertising & PromotionDevelopmentEconomic Development
2013Book
Author(s)Wu Zhiyan
PublisherPalgrave Macmillan UK
ISBN9781137276346
LanguageEnglish
