Trust, Social Relations and Engagement Understanding Customer Behaviour on the Web
Description
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Keywords
Business & EconomicsStrategic PlanningLeadershipMarketingBusiness CommunicationManagementCustomer RelationsE-CommerceComputersElectronic CommerceSales & SellingOrganizational Behavior
2012Book
Author(s)Donatella Padua
PublisherPalgrave Macmillan UK
ISBN9780230391246
LanguageEnglish
