Marketing Competences and Strategic Flexibility in China
Description
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Keywords
Business & EconomicsMarketingSocial ScienceManagementInternationalEconomicsSales & SellingAdvertising & PromotionAnthropologyCultural & SocialStrategic Planning
2006Book
Author(s)Richard Li-Hua, Yonggui Wang
PublisherPalgrave Macmillan UK
ISBN9780230013506
LanguageEnglish
