Marketing Metaphors and Metamorphosis | EKB DL

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Marketing Metaphors and Metamorphosis

Marketing Metaphors and Metamorphosis

Description

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

Keywords

MARKETING

2008Book

Author(s)Philip J. Kitchen

PublisherPalgrave Macmillan

ISBN9781403998613

LanguageEnglish

SpringerLink Book

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