Understanding and Profiting from Intellectual Property A guide for Practitioners and Analysts
Description
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
Keywords
Business & EconomicsStrategic PlanningLeadershipManagement
2008Book
Author(s)Deli Yang
PublisherPalgrave Macmillan UK
ISBN9781403991720
LanguageEnglish
