Brand Storming Managing Brands in the Era of Complexity | EKB DL

Home BookBrand Storming Managing Brands in the Era of Complexity

Brand Storming Managing Brands in the Era of Complexity

Description

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Keywords

Business & EconomicsMarketingManagementStrategic PlanningLeadershipInternationalSales & SellingAdvertising & Promotion

2008Book

Author(s)Michele Fioroni

PublisherPalgrave Macmillan UK

ISBN9780230222434

LanguageEnglish

SpringerLink Book

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